Introducing: LeadershipSOPs

Debunking the misconceptions started by some of the world’s most famous leadership gurus, Ed Tyson, executive coach and consultant to startups and Fortune 500s, posits that leadership should begin with the simple, yet shockingly contrarian principle that leaders must understand and engage in the actual work of leading before getting bogged down in the myriad interpersonal skills and styles that might help them do it better. Tyson’s LeadershipSOPs brand is based on a mnemonic double entendre, SOPs, linked to his model’s clearly-defined domains of leading (structuring, operating, and perfecting communities of effort) as well as a simple methodology for taking consistent action across those domains (developing and leveraging standard operating procedures). The concept addresses an underlying issue plaguing most organizations—not enough leaders are leading. With a heightened emphasis on the idea that effective leadership is measured through a clearly defined process, Tyson delivers tangible guiding principles that can be utilized by any leader of any level or background. Learn more at www.LeadershipSOPs.com.

Press Opportunities

Ed Tyson is the chief executive officer of PerSynergy Consulting, architect of LeadershipSOPs, author of From Expert to Executive: Mastering the SOPs of Leading, and executive coach and consultant to both small niche brands and Fortune 500 companies.

With a mastery of leadership refined throughout his years as a Marine, executive, coach and consultant, Tyson is available to provide high-quality insights and contributed material to members of the press. From tips that can guide executives, to key findings he has learned through intimate connections with a diverse array of leaders, Tyson is available to support inquiries on a national scope.

To request interviews or discuss contributed content opportunities, please reach out to:

Leslie Licano | leslie@beyondfifteen.com | 949.733.8679 x 101

Additional resources, downloadable images and more can be found in our Image Gallery.

Ed Tyson

CEO, Executive Coach & Consultant

Championing the idea that leading is a social process of organization meant to yield willing, capable and sustainable communities of effort; Ed Tyson, chief executive officer of PerSynergy Consulting, knows leadership is often a paradox.

“When we fail to shift our gaze from the goals that drive us to the teams we must build to achieve them, our journeys end without the means to succeed.”

A former strategy executive and Marine turned executive coach and organizational consultant, Tyson is the originator and chief architect of LeadershipSOPs – a ground-breaking leadership methodology and framework that encourages leaders to develop and deploy standard operating procedures to structure, operate and perfect their communities of effort.

In his new book, From Expert to Executive: Mastering the SOPs of Leading, Tyson highlights the power of focusing first on the actual work of leading before concentrating on the complicated world of interpersonal skills and leadership styles (e.g. teaching a football quarterback sportsmanship does not explain the or position or how to play the game).

Before starting PerSynergy Consulting in 2013, Tyson accumulated 20 years of leadership experience in a range of military, non-profit, private and publicly traded organizations. He joined the United States Marine Corps at the age of 17 and received a bachelor’s degree in philosophy from Pennsylvania State University. After graduation, he attended Temple University while working as the director of education for a healthcare trade association, earning a Master of Education degree in adult organization development. During his professional career, he held executive positions in process improvement as well as strategy development and led functional areas ranging from spend management and corporate marketing. Since making the move to external consulting, his experience has been just as diverse, with clients across a variety of sectors such as energy, healthcare, medical devices, biotech, gaming and legal services.

A master facilitator, Tyson has worked hand-in-hand with boards, leadership teams and C-level leaders from around the country to assess and correct issues ranging from solvency to strategy. He is a tested executive coach and an individual, group and organizational development expert. He has led multi-million-dollar change initiatives impacting tens of thousands of employees, developed strategic plans for companies of all sizes and sophistication and completed scores of strategic reorganizations.

Knowledge and experience aside, Tyson attributes much of his success with teams to his ability to leverage empathy to see people-puzzles from multiple perspectives, think quickly but react calmly, and reframe even the toughest of discussions. He brings a unique blend of positive energy, calm intensity and humor to serious discussions which require rapid resolution.

Tyson lives in Southern California with his wife and the youngest of his two sons.

Interviews, Articles & Speaking Engagements

Ed Tyson is readily available for press interviews, speaking engagements and to provide contributed article content by contacting

Leslie Licano | leslie@beyondfifteen.com | 949.733.8679 x 101